Hi, I’m Brian Hill, and I’m excited to share the Sanctuary concept with you. Like many industry-changing companies, it begins with a simple idea—much like how Southwest Airlines famously started as a sketch on a napkin.

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​The Core Insight.

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Sanctuary was born from a clear observation after decades in the nudist community: people may come for nudity, but they stay for the relationships.

 

It reimagines the traditional nudist resort as a nude-friendly, relationship-focused community designed to reach a broader audience—people who may not identify with the “nudist” label or feel fully served by existing resorts—while prioritizing connection, belonging, and lasting friendships.

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 What Actually Defines the Community.​

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When I first visited Paradise Lakes in college, I had no idea that more than 30 years later my closest friends would come from the nudist community.​ Those relationships extend far beyond nudist settings. We call and text every day, spend time together clothed, travel through the United States, Europe and Puerto Rico together and show up for one another in real life.  I share things about myself that I do not share with others.  They know me completely.

 

My experience isn’t unique. In my circle, you hear the same thing again and again: the strongest friendships we have are with other nudists. We are a family. In the end, it’s not nudity that defines the community—it’s the relationships.

 

 

Accelerating Integration. 

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There's a tipping point when the nudity becomes normal and relationships become the primary driver, but many never build deeper connections, and drift away. Sanctuary changes that by intentionally creating spaces and experiences that accelerate integration and build real relationships—not just shared nude time.

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Sanctuary makes it easier for people to come—and more meaningful for them to stay.

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