REVENUE

COVER
CARS

CAPTURE

FORCES

PROFIT

GREEN CHOICES

Making Sustainability Visible

Hotels are under pressure to show—not just claim—their environmental commitments, as 44% of guests look for sustainability information when booking (Booking.com). It’s no longer enough to reduce waste or energy use behind the scenes; hotels need visible, high-impact solutions guests recognize.

Solar carports deliver on multiple fronts:

Generate clean electricity to reduce operating costs
Enhance curb appeal with a sleek, modern design
Align with brand sustainability standards

Best of all, solar carports can become a powerful revenue stream, with much of the infrastructure funded by government incentives.

TROPICAL SHADE
SOLAR

UPGRADE

Premium Parking Pays Huge Profits

Savvy hoteliers are taking advantage of the tremendous opportunity solar carports offer as a valuable revenue stream. These canopy structures not only generate clean electricity with solar panels but also deliver shaded, weather-protected parking that improves the guest experience. In fact, 57% of guests would pay at least $5 more per night to stay at a hotel with sustainable certifications or practices (AHLA). Business travelers especially are willing to pay even more for covered, premium parking, driving additional revenue for the hotel.

How a Solar Carport Creates $11 Million in Value:

A solar carport space in California generates approximately $5,000 annually per space through a combination of electricity savings and parking revenue.

For 100 spaces over 10 years, this amounts to $5 million in direct income, plus an estimated $6 million increase in the hotel’s sale price based on an 8.3% cap rate.

ONE MISSION

HEROES

TWO

Power Up with a Dynamic Duo

Most hotels don’t have enough available space to install solar panels that can fully meet their electricity needs. However, by pairing solar carports with Combined Heat and Power (CHP) systems, a hotel can significantly reduce reliance on the utility grid and generate low-cost, reliable power onsite.

For example, if a hotel needs 370 kilowatts (kW) of electricity but has parking space to generate only 250 kW with a solar carport, the remaining 120 kW can be supplied by CHP—which also covers much of the hotel’s space and water heating needs. This approach also allows the hotel to maximize Investment Tax Credit and revenue, which will pay for the CHP system, optimizing resources.

Lastly, because CHP qualifies for REAP grants and loans, other incentives (excluding ITC), and PACE financing, the two technologies make a perfect combination—like a Reese’s Cup—delivering sustainability, savings, and resilience in one package.

THE LAND

HONOR

EMBRACE
THE SUN

Where Sunlight Meets Opportunity

A solar carport is ideal for hotels facing 20–25¢/kWh electricity costs and 5.5–7.5 peak sun hours per day, especially suburban properties with large, rectangular lots that are cheaper to build on than wrap-around lots.

Premium parking is perfect for hotels with strong corporate transient demand, offering new revenue streams in competitive RevPAR markets.

Good locations include:

Hawaii has the highest US electricity costs and 5–6.5 sun hours/day, with large REAP zones, and a 35% state tax credit.
Puerto Rico has very high power costs, and the entire island is REAP-eligible including San Juan.
California has very high rates, excellent sun hours, and many REAP zones outside urban cores as well as strong state incentives.
Arizona, Nevada and New Mexico have broad REAP coverage outside major areas, with mid-to-high electricity rates and excellent sun hours.

BRAINPOWER

SOLAR
POWER
MEETS

Expert-Led Solar Solutions for Hotels

Our solar carport leadership brings a decade of experience serving commercial clients and property owners across industries like hotels and multifamily housing. In a young industry where ten years is significant, they’ve directly developed over $100 million in rooftop and carport solar projects and provided expert late-stage consulting on more than $500 million in additional solar assets.

The team maintains a strong professional network across the solar industry—from manufacturing and engineering to finance, distribution, and construction—at local, regional, and national levels, ensuring seamless project execution and access to industry-leading resources.