

FOR SUCCESS
BUILT
Portfolio Energy Stack Optimization

OF FORTUNE
FOUNDATION
Phase 1: Reduce Energy Costs
For eligible hotels, we design investment-free hedging and procurement strategies to stabilize costs and create the financial foundation for long-term energy transformation.
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Hedging is like buying coffee at Costco. Starbucks makes Kirkland coffee—it’s the same quality, just purchased more strategically. Similarly, hedging doesn’t change your electricity or natural gas provider; it simply ensures you’re paying a smarter, wholesale-based price instead of retail.
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Target 15% reduction in utility costs across the portfolio.
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Key Actions:
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Gather utility bills, usage data, and contract information
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Secure and evaluate competitive hedging bids
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Finalize agreements and coordinate implementation
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Annual Value for 200-Room Hotel: $85,000

STRONG
WALLS
BIG WINS
Phase 2: Lower Operational Load
Once hedging is in place, we turn our attention to efficiency — cutting energy use and optimizing operations.
We start with an energy audit and gap analysis to pinpoint the highest-impact opportunities. Since cooling and lighting often exceed 50% of a hotel’s energy costs, we focus first on the easy wins—LED lighting, smart thermostats, EMS, and occupancy sensors—then add upgrades like window coatings and sealants to boost cooling efficiency at low cost.
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Target 25% improvement in efficiency and operations.
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Key Actions::
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Conduct gap analysis for lighting and HVAC controls
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Determine adequacy of building envelopes
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Develop business cases with vendors and GMs
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Annual Value for 200-Room Hotel: $90,000

TO REVENUE
ROOF
Phase 3: Create New Income Streams
With energy costs reduced, we focus on turning a cost center into a profit center. Some hotels can generate significant revenue through solar carports and preferred parking.
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Ideal candidates offer free or low-cost parking, serve a large corporate transient market, and are in areas where weather makes covered parking attractive.
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Target $5,000/space parking revenue and generation.
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Key Actions:
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Site, parking-lot, structural, and shading assessment
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Production + revenue modeling
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Comprehensive business case (costs, returns, etc.)
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Annual Value for 200-Room Hotel: $490,000

FOR PROFIT
WIRED
Phase 4: Replace Energy Sources
With updated load projections, we identify hotels where Combined Heat and Power (CHP) solutions make the most sense — especially in the Northeast, California, Alberta, and U.S. territories like Puerto Rico.
For properties capable of 30% energy savings, we conduct a Business Value Assessment (BVA) to evaluate the potential to lower costs, stabilize power, and improve sustainability.
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Target 35% cost reduction at properties ideal for CHP.
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Key Actions:
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Conduct thermal and electrical load analysis
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Assess CHP feasibility and optimal system sizing
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CHP Business Value Assessment for viable hotels
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Annual Value for 200-Room Hotel: $120,000​​

LIGHT
DARKNESS TO
Phase 5: Minimize Capital Outlay
Our final phase focuses on implementation with minimal owner capital. We structure projects using Power Purchase Agreements (PPAs), REAP incentives, Investment Tax Credits, C-PACE financing, and other tailored funding solutions to align with each hotel’s financial strategy.
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This allows energy systems—such as CHP, solar, and efficiency upgrades—to be installed with little or no upfront cost. The result is immediate savings, higher asset value, and long-term sustainability gains achieved through smart, capital-light execution.

TOGETHER
PUTTING IT
Phase 6: Realize Your New Energy Strategy
Our Energy Stack Optimization not only meets carbon targets and boosts power reliability, it also impresses guests and drives significant savings and revenue — turning energy upgrades into profit.
Financial Gains
Hedging:
Lighting/HVAC Upgrades:
Solar Carport:
Combined Heat & Power:
EBITDA Impact:
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Asset Value Impact:
(7.85% CapRate)
$85,000
$90,000
$490,000
$120,000
$785,000
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$10 million

EARNINGS
ENERGIZE YOUR
Start Your Journey to Energy Optimization
We start with a Portfolio Energy Stack Optimization Primer to assess high-level value and feasibility. This allows owners to understand scope and potential impact before committing to a full consulting engagement. If you choose to proceed, we then develop a structured engagement plan with defined deliverables, detailed financial modeling, and coordination across key stakeholders.
​​​​Consulting fees for a full engagement are structured based on project scale and complexity, with most clients achieving returns that significantly exceed their initial investment just from hedging alone.
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​For more information, contact us.
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